01
Everyone has a voice
Every participant builds and shares the story of their model. This means the workshop draws on more than just the perspectives of the most vocal people in the room.
Understand See Explore
Strategic B2B workshops using the LEGO® SERIOUS PLAY® method. We help companies see complex business challenges from a fresh perspective, uncover the knowledge within their teams and turn it into shared insights, decisions and directions for action.
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Not every problem can be solved with another meeting
The more complex the problem, the harder it is to capture in a presentation or spreadsheet. Not everyone speaks equally, not everything can be put into words straight away, and many valuable perspectives never enter the conversation.
What if you could see what you have only talked about until now?
LEGO® SERIOUS PLAY®
Think with your hands
Bricks are a tool for thinking, rather than an end in themselves.
LEGO® SERIOUS PLAY® is a structured facilitation method that uses model building, metaphors and storytelling to work on real business problems.
The facilitator designs the process, asks questions and guides participants through each stage, without providing ready-made answers.
Participants build models, share their meaning, explore different perspectives and develop a shared picture of the situation.
Bricks bring abstract problems out of people's heads and onto the table. And when everyone can see the same thing, it becomes easier to discuss what really matters.
02
Thoughts become visible
A strategy, problem, customer experience, relationship or barrier can be built and literally seen on the table. Abstract ideas take a tangible form.
03
You see more
Building helps us move beyond initial answers and familiar patterns. A model reveals elements and connections that we might miss in a regular conversation.
04
We discuss models
We discuss what has been built and the meaning its builder gives it, without judging people or their ideas. This creates a safer space to explore different perspectives.
05
We build shared understanding
Individual models and viewpoints form the basis of a shared picture of the situation. Everyone does not need to think alike from the start. What matters is seeing what others see.
06
We make it actionable
The workshop goes beyond building. Models lead to conversation, conversation to insights, and insights to decisions, priorities, Simple Guiding Principles and KPIs.
USE
Understand
Understand the challenge.
Understand the problem more deeply than in a regular conversation.
Let's talk →
See
See different perspectives.
See what has only existed in other people's minds until now.
Let's talk →
Explore
Explore new possibilities.
Explore scenarios, connections, solutions and new directions.
Let's talk →
What can we help you tackle?
You do not need to know which workshop you need. Start with the problem.
- 01We need to create or update our strategy.
- 02We want to clarify our business model.
- 03We need to better understand customer needs.
- 04Marketing needs a new digital strategy.
- 05We want to look at the entire marketing funnel and identify the biggest barriers to growth.
- 06Marketing and sales see the customer from different perspectives.
- 07We need to redesign our Customer Journey.
- 08We have several different visions of where the company should go.
- 09We need to define priorities and KPIs.
- 10We keep discussing the same problem and arriving at similar answers.
- 11We want to involve the whole team in creating a solution.
Before we find answers, we need to see the problem clearly. Then we can start working on it.
Let's talk →The marketing funnel in three dimensions
LEGO® SERIOUS PLAY® can work alongside proven strategic tools. It can change how we use them. We use the method to work with tools such as:
01
Business Model Canvas
We begin by building how participants understand the business, its customers, value, resources and connections. We then translate this shared understanding into the Business Model Canvas.
02
Value Proposition Canvas
We look at value through the customer's eyes. We build their needs, problems, expectations and experiences, then compare them with the value the organisation offers.
03
SWOT
We use models to uncover strengths, weaknesses, opportunities, threats and the connections between them. We then translate these insights into a structured SWOT, going beyond another list of four categories on a flipchart.
04
KPI
A strategy without a way to measure it remains a statement of intent. We can translate workshop outcomes into specific goals and KPIs that help assess whether the chosen direction is working.
★ A signature USEBRICKS format
The marketing funnel in three dimensions
A signature USE BRICKS format designed especially for marketing teams working on digital strategy and growth.
2D
Chart · dashboard · spreadsheet
Shows that something is not working.
3D
A model built by the team
Shows why, and what to do about it.
Together, we identify where:
- 01Attention
- 02Users
- 03Communication
- 04Channels
- 05Conversion
- 06Growth
01 / 06
We lose attention
Where does the message stop attracting the right audience?
02 / 06
We lose users
At which stage do people drop off, and why?
03 / 06
Communication stops working
Where does the promise diverge from what the customer really wants?
04 / 06
Channels fail to work together
Which channels work in isolation when they should support one another?
05 / 06
We encounter conversion barriers
What actually blocks the decision at the final stage?
06 / 06
We find the biggest growth opportunities
Where could a small change have the greatest impact?
Then we translate the shared model into priorities, directions for action and KPI
Areas in which we work
01
Strategy
Business strategy, vision, business model, priorities, Business Model Canvas, SWOT, Simple Guiding Principles and KPIs.
02
Marketing & Growth
Marketing and digital strategy, marketing funnel, channels, barriers to growth, priorities and KPIs.
03
Customer Experience
Customer Journey, Value Proposition Canvas, customer needs, touchpoints, experience and opportunities to improve it.
04
Sales
Sales process, barriers, buying experience, customer perspective and collaboration between marketing and sales.
We start with the problem. Not the bricks.
We design every workshop around a specific challenge. We do not arrive with a ready-made agenda simply because it worked for another organisation.
01UNDERSTANDWe understand the challenge
We discuss your business, situation, participants and the outcome you need.
02DESIGNWe design the process
We define the workshop goal and prepare the agenda, questions and appropriate LEGO® SERIOUS PLAY® materials.
03BUILDWe work with your team
We come to you.
Participants build models, tell their stories, ask questions and explore different perspectives.
04ALIGNWe build shared understanding
We connect individual perspectives and look for relationships, common ground and a shared direction.
05ACTWe turn insights into action
We define insights, priorities, Simple Guiding Principles and KPIs.
After the workshop, we provide a report summarising the outcomes.
What we offer
Strategic workshops
4–8 hours of focused work on a real challenge.
4–8 hof focused work
from 4people per team
~20participants maximum per facilitator
PLin person, across Poland
We work with teams of at least 4 people, with a maximum of 20 participants per facilitator. We add facilitators for larger teams.
The agenda, number of facilitators and materials are tailored to the goal and group size.
useBRICKS at events
Bricks can be an engaging way to network, build connections or work on an individual challenge at a conference, event or company gathering.
2–3 hshorter formats tailored to your event
∞conferences, events, company gatherings
■ Build your biggest challenge, here and now.
Participants build a model of a challenge they are facing. Giving it a physical form helps them see the problem from a new perspective, name its key elements and notice connections that may previously have remained hidden.
■ Networking that starts with something tangible.
Instead of the usual small talk, participants build models showing what brings them to the event and what they hope to take away.
We will match the format to your challenge and team size.
Let's discuss a workshop →We came to facilitation from the world of business
Our business experience goes beyond the workshop. We have been building a business for over 13 years, growing Landingi in the international SaaS market.
13+years building Landingi, a SaaS company in the international market
2certified LEGO® SERIOUS PLAY® facilitators
5areas we know first-hand: growth, scaling, sales, marketing and processes
We are trainers at the
Academy of Certified Trainers
Robert Skowron
✓Certified LEGO® SERIOUS PLAY® facilitator
For years, he has been responsible for sales, processes, operations and customer journey design in an international SaaS business. He enjoys making sense of complex problems and turning them into processes, decisions and measurable outcomes.
Błażej Abel
✓Certified LEGO® SERIOUS PLAY® facilitator
For years, he has worked at the intersection of marketing, strategy and growth. He connects the customer's perspective with business goals and explores ways for marketing to contribute to the organisation's results.
LEGO® SERIOUS PLAY® gave us a new tool to work with problems that we know well
Let's start with your challenge.
You do not need to know which workshop you need. Tell us about the problem.
Leave your contact details. We will call you back, learn about your situation and explore which workshop approach could help you find answers. We will then prepare a tailored proposal.
01You leave your contact details
02We call back and learn about your situation
03We prepare a tailored proposal